Taylor Swift is a star-studded pop-star who is not just known for her music, but also her army of fans known as “Swifties.” But how does one build an empire like she has? Certainly not just by releasing music that is catchy and hits the top 40. Whether obvious or not, Taylor Swift and her team are exceptional marketers.  Through fan-centric design, psychological persuasion, and seamless digital experiences, Taylor Swift has built one of the most loyal and profitable audiences