Marketing Case Studies

Taylor Swift is a star-studded pop-star who is not just known for her music, but also her army of fans known as “Swifties.” But how does one build an empire like she has? Certainly not just by releasing music that is catchy and hits the top 40. Whether obvious or not, Taylor Swift and her team are exceptional marketers.  Through fan-centric design, psychological persuasion, and seamless digital experiences, Taylor Swift has built one of the most loyal and profitable audiences

The Modern Move Trailer as a Marketing Ecosystem On September 23rd, 2025 the trailer for Wurthering Heights  starring Jacob Elordi and Margot Robbie was released. In the background, a remixed version of Gen-Z pop icon Charli XCX plays and scenes flash in quick and moody cuts. There is very little dialogue aside from a few impactful statements from the leads. This one minute and thirty second trailer garnered almost 12 million views on YouTube, 23.3 million on TikTok and 2.7 m